Wow, visit YouTube home page and McDonalds really have gone all out here… Probably the most useful online ads i’ve seen in a while.. Simple brand marketing…

YouTube and McDonalds Advertising (Click for Full Version)

I read today with great interest a blog by James Cridland who I met earlier this week at SBS… His Blog article about DAB in Hong Hong was interesting – great reading, and great to think that a huge roll out of sets, no matter what the quality, could possibly lead to a reduction in the chip price globally for DAB/DAB+ radios.

The other key note was the Photo of iPod Nano’s used to power the broadcast output.

So, to provide an industry flashback, I dug up my own such photos … Continue Reading

Well, you’ve got to remember people, on the Internet, everyone is watching.

Earlier today, Australia’s Central Bank made a decision to keep interest rates on hold – Good move!

So of course, the TV news networks were of course crossing to the big investment banking firms and banks for their opinion on the decision. Continue Reading

The F1 season begins soon – and the unveiling of the cars begins in earnest this week.

Great to see the Silver Arrow back in F1 as a single entity

Mercedes GP Car 2010

Continue Reading

Conan O'Brien

I’ve long been a fan of Late Night TV – Letterman is my choice of the two.. But it’s been a while since I’ve watched much… I don’t have Foxtel any more so viewing is difficult!

The Leno move to ‘prime time’ (10pm sounds late to me!), was always risky, as was moving Conan O’Brien to ‘the Tonight Show’.

Conan is a funny guy – very funny – but he has something that is also jarring for many, and that was always going to result in an audience cull and re-creation.

In the last few weeks it’s become clear NBC were moving Leno back to 11.35pm, but not on the Tonight Show, instead his current show in a later slot, and for just half an hour.  What a waste?

But perhaps NBC just want Conan out – they see him as underperforming. Continue Reading

Ok, so this IS quite tragic.  But its late on Christmas Day and I needed something to wind down and relax with before a good nights rest.

So I’ve started playing Farmville.  And I wanted to help any other new-comers with some Yeild Calculations for their crops.

I’m sure once I get into It I will realise some intricacies with the system, and high profit farm activities.  Until then – I’m concentrating on growing a flat farm full of seeded crops. Continue Reading

IMG_0268

Originally uploaded by trevor_long_au

Well, what an unbelievable day for me. I’ve been working in radio over 13 years now – mainly behind the scenes, which is where I like it. However this year, 2GB asked Chris Bowen and I to fill in on Afternoon and Drive, 6 hours, Midday to 6pm on Christmas Day. We were both quite nervous and apprehensive, but we had an absolute ball.

A huge thank you to all the callers and emailers, and to my family for excusing me from Christmas Day celebrations to take this opportunity – I had a great time!

Sydney Telstra 500

Originally uploaded by trevor_long_au

Loved being at the Inaugural Sydney Telstra 500, as a guest of Craig and the team at Telstra.

This wasn’t the best shot, but it was amazing to see these guys go three wide.

Great racing, Great day.

Surely it’s not that hard is it?

Perhaps it must be – have a look at this classic Advertorial.

I love cars, and I own a 3 series BMW.  But for years – how BAD has the 5 series looked?

7 is great, and aspirational, but the 5 is just shocking.

Well, over at WORLD CAR FANS they’ve got some ‘leaked’ photos of the new 5 Series.

I say ‘leaked’ because clearly, this is a staged leak, ahead of a more formal announcement.

All I can say is – GREAT, FINALLY, a good looking 5 series.  Looks a lot like a scaled down 7 rather than a scaled up 3.  Most of all, those damned ugly headlights from the more recent models is gone.

Bring on the final pics soon.

TL