Trevor Long - trevorlong.com



26 May 2008 - Apple Store - SOON
Apple have made their first Public statement about Sydneys' soon to open Apple store.

How - a 3 story high banner at the site on the corner of King and George St.

Going by the plans for the Ground and 2 Mezzanine levels, you're looking at 2282 square meters of pure Apple goodness

That's a massive space - for a few MacBooks, some iPods and Mac's.

But if you've ever visited an Apple Store you will know that's not true.

This is a retail experience like no other - and plenty of retailers, let alone brand's can learn from this use of space and interaction with consumers.

It looks like walking through the center glass doors at street level of the 3 story high glass atrium, you will see a large center stair case going up from the right of center taking you to the second level of bliss, and from there again the third level.

We await the opening of this amazing store in the coming weeks or months....

Apple Store - Coming soon to Sydney 
26 May 2008
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