Trevor Long - trevorlong.com



01 Jul 2008 - What did I tell you - the TELSTRA iPhone IS coming!
I wrote right here on the 11th of July NOT to write off TELSTRA in the great iPhone marketing war.

http://trevorlong.com/thoughts-and-opinion_1078.shtml

And low and behold - Telstra have announced they WILL sell the iPhone from July 11.

All the details are in the media release below, but, for Optus and Vodafone I think this is a huge blow - Telstra have by far and away the best 3G network, Optus and Voda are playing catch up - they have loyal customers, but if you travel outside the city beware - all that 3G hype isnt any good if your network doesnt have coverage.

Telstra, Australia's leading telecommunications and information services company, and Apple® today announced that the highly anticipated iPhone 3G™ will be available to Telstra's over 9 million Australian customers on July 11. iPhone 3G™ combines all the revolutionary features of iPhone with 3G networking that is twice as fast* as the first generation iPhone, built-in GPS for expanded location based mobile services, and iPhone 2.0 software which includes support for Microsoft Exchange ActiveSync and runs the hundreds of third party applications already built with the recently released iPhone SDK.
 
"Australians are very excited about iPhone 3G™ and we're delighted to bring this product to them on Telstra's high-speed Next G™ network," said David Moffatt, Telstra's consumer group managing director. "With iPhone 3G™ on the country's largest and fastest 3G network, providing coverage to 99 percent of the population, more Australians will enjoy the iPhone 3G™ experience in even more places."
 
"We're thrilled to work with Telstra to bring iPhone 3G™ to Australia's largest 3G network," said Tim Cook, Apple's COO. "iPhone 3G is an amazing product and we think Telstra's over 9 million mobile customers will love it as much as we do."
 
iPhone 3G will be available from Telstra on July 11 with a range of specially designed Next G™ iPhone 3G plans that meet the needs of any customer. The Next G™ iPhone 3G™ plans start at $30 per month with an upfront cost of $279 for the 8GB model and $399 for the 16GB model. Customers will receive the 8GB iPhone 3G™ model at no cost with the $80 plan and either the 8GB or the 16GB model at no cost with plans starting at $100 per month. All plans include free Wi-Fi access at Telstra hotspots and require a 24-month contract.
 
Customers can find further information and register their interest in iPhone 3G™ by visiting a nearby Telstra Shop, calling 1800iPhone or going to www.telstra.com/iphone.


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