I wrote right here on the 11th of July NOT to write off TELSTRA in the great iPhone marketing war.
http://trevorlong.com/thoughts-and-opinion_1078.shtml
And low and behold - Telstra have announced they WILL sell the iPhone from July 11.
All the details are in the media release below, but, for Optus and Vodafone I think this is a huge blow - Telstra have by far and away the best 3G network, Optus and Voda are playing catch up - they have loyal customers, but if you travel outside the city beware - all that 3G hype isnt any good if your network doesnt have coverage.
Telstra, Australia's leading telecommunications and information
services company, and Apple® today announced that the highly
anticipated iPhone 3G™ will be available to Telstra's over 9 million
Australian customers on July 11. iPhone 3G™ combines all the
revolutionary features of iPhone with 3G networking that is twice as
fast* as the first generation iPhone, built-in GPS for expanded
location based mobile services, and iPhone 2.0 software which includes
support for Microsoft Exchange ActiveSync and runs the hundreds of
third party applications already built with the recently released
iPhone SDK.
"Australians are very excited about iPhone 3G™ and we're delighted
to bring this product to them on Telstra's high-speed Next G™ network,"
said David Moffatt, Telstra's consumer group managing director. "With
iPhone 3G™ on the country's largest and fastest 3G network, providing
coverage to 99 percent of the population, more Australians will enjoy
the iPhone 3G™ experience in even more places."
"We're thrilled to work with Telstra to bring iPhone 3G™ to
Australia's largest 3G network," said Tim Cook, Apple's COO. "iPhone 3G
is an amazing product and we think Telstra's over 9 million mobile
customers will love it as much as we do."
iPhone 3G will be available from Telstra on July 11 with a range
of specially designed Next G™ iPhone 3G plans that meet the needs of
any customer. The Next G™ iPhone 3G™ plans start at $30 per month with
an upfront cost of $279 for the 8GB model and $399 for the 16GB model.
Customers will receive the 8GB iPhone 3G™ model at no cost with the $80
plan and either the 8GB or the 16GB model at no cost with plans
starting at $100 per month. All plans include free Wi-Fi access at
Telstra hotspots and require a 24-month contract.
Customers can find further information and register their interest
in iPhone 3G™ by visiting a nearby Telstra Shop, calling 1800iPhone or
going to
www.telstra.com/iphone.